Never Follow The Crowd
All my life I never followed the crowd, did not like it when people told me what to do. Although the 3rd wave coffee intentions were good. Things have gotten out of hand and a bit ridiculous. Therefore I'm not using any of the current coffee world's buzz words and bull #@%#. Small batch, volcanic soil, ripe only, flavor notes, altitude, harvest methods, dissolved solids, blah blah blah. I don't care how small your batch is, what altitude it was grown, how many solids you dissolved or how it was processed. It's very simple , does it taste good or not because that's all that matters.
Let me worry about the details so you can just enjoy the taste.
The Peoples Coffee Fanatic
I like to keep it simple with the names . IL Primo simply means "the first", because this is my first coffee. Due is "two " because it is my second coffee. Can you guess what my third coffee name will be ?